Growth Principle 5: A good onboarding flow should teach what users need for day one. No less; no more. In Hooked , Nir Eyal describes these habit loops as 1 trigger, 2 action, 3 reward, 4 investment The action is immediate clicking the notification or following the in-product prompt. And the investment is an action with no immediate reward like training more troops or building a better town hall.
Once users are in the game, Clash encourages specific actions mostly to attack other players , and the rewards are naturally variable sometimes you win; sometimes you lose. And on the investment side, Clash provides a nearly endless runway to continually upgrade and add on to your home base. All of this culminates in an average of 12 sessions per day per user across Clash and Hayday and millions of daily battles between users on Clash To develop these whales early and often, Clash weaves incentives and prompts throughout the entire fabric of the game.
Introducing the concept. During the tutorial, you will be told to spend some of these gems to speed up building or troop training. As you leave the tutorial, you now feel like gems are a natural part of the game. Building the habit. Clash knows this, so they sprinkle a few free gems literally in the bushes on your settlement. Prompting purchase. Gems are not money. We hate spending money at least I do. As humans, we have a lot of feelings and emotions around money, but if you just provide a small separation between actual money and in-game currency we feel much better about spending it.
Growth Principle 7: Revenue must not be an afterthought; make it core to your product design. With three years of chart topping success, Clash has already outperformed and outlived most mobile games see Flappy Bird or Trivia Crack which both lasted for about two months.
With frequent updates and solid marketing strategy, they have managed to attract and keep a steady stream of users. Over the years to come, Supercell will have a choice to make. Like most of the gaming industry, they can build different games with the hope of attaining similar success. I love Clash of Clans! There is a good review of this game and many others at Best mobile games and reviews.
Name required. Mail will not be published required. Google Search. Entries Comments. Hosted by CampusPress. Supercell is still actively updating Clash of Clans to keep gamers interested and gameplay fresh. Analyse your app, build better products and user experience.
On the first day alone, the app was one of the highest grossing on both iOS and Android in 46 countries. In less than week, it had increased player spending by 2. The Gold Pass increased Clash of Clash revenue for , the first time it had reported a revenue increase since Clash of Clans may not be as popular as it was in the mids, but it is still one of the highest grossing games on iOS and Android.
Supercell does not appear to be finished with updates to the game, which may entice new gamers to try it out. We have collected data and statistics on Clash of Clans and Supercell.
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